视觉传达设计：艺术学类，代码130502

　　办学条件：专业师资队伍结构合理、实力雄厚，现有专任教师20人，其中教授1人、副教授5人，形成了一支以中青年教师为骨干、兼具教学与科研能力的师资梯队。校内实践教学平台完善，建有数字艺术研发中心、涉农品牌工作室、美术馆等实习实践基地，仪器设备总值达200余万元，可充分满足专业教学、实践实训及科研创作需求；同时，建有稳定的校外教学实习基地10余处，为学生搭建了理论联系实际的实践平台。此外，专业与美国、意大利、韩国等国家的高等艺术院校建立了稳定的合作关系，通过学分互认、学术交流、师生互访等形式，拓宽师生的国际视野，提升专业办学国际化水平。

　　主要成果：近五年来，专业教师团队深耕科研与教学改革领域，累计承担国家级、省部级、地厅级各类科研课题20余项，省部级教学研究课题2项；出版专著、教材15部，发表学术论文及专业设计作品100余篇（件），荣获各类科研、教学及创作奖励80余项。在人才培养方面成效显著，学生在国家级、省部级各类专业设计竞赛中表现突出，累计获奖600余项，充分彰显了专业的教学质量与人才培养特色。

　　主干课程：专业课程体系紧扣行业发展与人才需求，构建了兼具理论性与实践性的课程模块，主要包括：信息可视化设计、视觉创新语言设计、书籍设计与出版印刷、包装系统设计、品牌策划与设计管理、动态广告创作、涉农品牌创新整合设计、数字影像设计、用户体验设计、数字界面设计、网页设计、交互设计语言、媒体设计与制作等。

　　培养目标：视觉传达设计专业（品牌设计）方向以视觉传达设计领域发展动态为切入点，培养学生品牌设计策划、沟通、制作、特效创作和互联网应用等基本能力，提升系统的品牌设计专业知识，以及相应的设计思维、表达、沟通和管理能力。专业以立德树人为根本，培养德智体美劳全面发展，热爱祖国、具有家国情怀、对社会具有高度责任感的设计应用型人才；以品牌创新转型为核心，培养具有卓越创新思维、广阔国际视野、优良职业素养、拔尖实践能力的高素质、复合型视觉设计人才。专业面向全国、立足山东、矢志三农，聚焦青岛对接数字经济发展及文化创意产业人才需求，引导学生在视觉传达及文化产业相关领域成为从事品牌设计、品牌策划、品牌创作、应用推广与管理工作的创新思维复合型应用人才。

　　视觉传达设计专业（媒体交互设计）方向以“数字艺术设计与数字化转型”为引导，以立德树人为根本，以“视觉数字化转型”为核心，培养德智体美劳全面发展，具有家国情怀、卓越创新思维、广阔国际视野、优良职业素养、拔尖实践能力的高素质、复合型、“数字+”视觉设计专业人才；专业面向全国，立足山东，矢志三农，聚焦青岛对接数字经济发展及文化创意产业人才需求，引导学生系统掌握当代视觉传达设计专业知识，能够在视觉传达及文化产业相关领域从事视觉创意设计、人工智能视觉设计、数字影像设计等设计、管理、研究和教学工作，也能从事交互信息设计、影视后期制作、用户界面设计等新兴媒体设计工作的创新思维复合型应用人才。

　　Visual Communication Design

　　Discipline Category: Art, Code: 130502

　　Educational Resources

　　The program boasts a well-structured and highly qualified teaching team, consisting of 20 full-time faculty members, including 1 professor and 5 associate professors. This forms a dynamic team of young and middle-aged backbone teachers who excel in both teaching and research. The on-campus practical teaching platforms are well-equipped, featuring a Digital Art R&D Center, Agricultural-related Brand Studio, Art Gallery, and other practice bases, with a total equipment value exceeding RMB 2 million. These facilities fully meet the needs of professional teaching, practical training, and research creation. Additionally, the program has established over 10 stable off-campus teaching and internship bases, providing students with platforms to integrate theory with practice. Furthermore, the program has established stable partnerships with higher art institutions in the United States, Italy, South Korea, and other countries. Through credit recognition, academic exchanges, and faculty-student visits, it broadens the international perspectives of teachers and students and enhances the internationalization of the program.

　　Major Achievements

　　Over the past five years, the faculty team has made significant strides in research and teaching reform, undertaking more than 20 national, provincial, and municipal research projects, along with 2 provincial-level teaching research projects. They have published 15 monographs and textbooks, over 100 academic papers and professional design works, and received more than 80 awards in research, teaching, and creative design. In terms of talent cultivation, students have demonstrated outstanding performance in national and provincial design competitions, accumulating over 600 awards, fully reflecting the program’s teaching quality and distinctive talent development approach.

　　Core Courses

　　The curriculum is closely aligned with industry trends and talent demands, featuring a balanced combination of theoretical and practical modules. Key courses include: Information Visualization Design, Visual Innovation Language Design, Book Design and Publishing Printing, Packaging System Design, Brand Planning and Design Management, Dynamic Advertising Creation, Agricultural-related Brand Innovation and Integrated Design, Digital Imaging Design, User Experience Design, Digital Interface Design, Web Design, Interactive Design Language, and Media Design and Production.

　　Educational Objectives

　　Visual Communication Design (Brand Design)

　　This track focuses on the latest developments in visual communication design, cultivating students' fundamental abilities in brand design planning, communication, production, special effects creation, and internet applications. It enhances systematic knowledge of brand design and fosters corresponding design thinking, expression, communication, and management skills. Rooted in moral education and student development, the program aims to cultivate well-rounded, application-oriented design professionals who love their country, uphold a strong sense of social responsibility, and possess a deep sense of national commitment. With brand innovation and transformation at its core, the program strives to cultivate high-quality, interdisciplinary visual design talents with outstanding innovative thinking, broad international perspectives, strong professional ethics, and exceptional practical abilities. Serving the nation while rooted in Shandong and committed to agriculture-related initiatives, the program aligns with Qingdao's digital economic development and the talent needs of the cultural and creative industries. It guides students to become innovative, interdisciplinary, and application-oriented professionals engaged in brand design, brand planning, brand creation, application promotion, and management within the fields of visual communication and cultural industries.

　　Visual Communication Design (Media Interaction Design)

　　Guided by "Digital Art Design and Digital Transformation," this track emphasizes moral education and student development, with "Visual Digital Transformation" as its core. It aims to cultivate well-rounded, high-quality, interdisciplinary, and "digital+" visual design professionals who possess a strong sense of national commitment, outstanding innovative thinking, broad international perspectives, strong professional ethics, and exceptional practical abilities. Serving the nation while rooted in Shandong and committed to agriculture-related initiatives, the program aligns with Qingdao's digital economic development and the talent needs of the cultural and creative industries. It equips students with systematic knowledge of contemporary visual communication design, enabling them to engage in visual creative design, AI-driven visual design, digital imaging design, and related management, research, and teaching roles within the fields of visual communication and cultural industries. Additionally, they will be prepared for emerging media design work, such as interactive information design, post-production for film and television, and user interface design, as innovative, interdisciplinary, and application-oriented professionals.